The ad I am choosing to write about is located in the November 2008 issue of a well known magazine called Cosmopolitan, or others may just call it Cosmo. The advertisement is Jessica Simpson's new perfume, Fancy. It is a 2 page spread showing Jessica Simpson laying seductively in bed. Her hair frames her face and her brown eyes are decorated with flawless makeup which makes them stand out.
She lays there naked with bubble gum pink stain sheets wrapped around her captivating body. Her back is arched and her right arm is raised above her head enticing her audiences that this perfume makes you look irresistible.
There are 6 words through out the ad. They read from left to right, each in a different but similar font. The words are "Introducing (plain gold font) Jessica's (cursive J with bigger type) FANCY (all capitals and a bold soft pink color). On the second page reads Available At Macy's ( not in caps but the same font as introducing).
The product, what I feel would be the most important part, is in the lower right corner taking up about 1/8 of the page.
I feel this ad appeals the eye and means that with her perfume you could be not only smelling gorgeous but looking gorgeous. I feel like I would buy this product because I want to feel sexy, and so does every girl. It is a strong ad but I would do it differently. I would not put Jessica in bed, rolling around in sheets, I would have put her in a breath taking gown and made her look Fancy, incorporating the name and making the product STICK a little more.
xoxox
Jess
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1 comment:
We already talked about your ad i class. It relates well to your definition essay. And it deals with social issues.
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